Locksmith with a verified Google Ads account? Here's how to get profitable job
Are you a locksmith in the U.S., Canada, or Australia ? ⛔ Maybe you've already tried almost every possible advertising company? Have you heard promises up to the sky? Or maybe you're managing the campaign yourself and getting leads, but all you've gotten is a feeling of disappointment, a depleted bank account, and a belief that advertising on Google Ads doesn't bring in quality customers. Does this sound familiar? Even if you haven't tried it yet and you're new to this world, this article is just for you!
If you have a Google Ads account, that's great. If not, you'll have to wait patiently for the Google Ads verification process.
You must focus on the areas where you earn more, for example:
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Multipoint Lock
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Mortise Lock
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High Security Lock
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Safe Opening
I Won 1st Place in a Google Ads Competition! 🎉🚀
Meet Google Ads Expert Yaron Yogev
My first name is Yaron, and what excites me the most is client conversions.
I don’t know how to cook at all, but I absolutely love spicy shakshuka. WOW! 🙂
After Managing Over 1,000 Google Ads Accounts, I Can Confidently Say That I’ve Cracked Google Ads
A PMax campaign for locksmiths brings profitable Jobs – watch the video!
Locksmith Campaign Optimization
Managing Google Ads search campaigns for locksmiths in U.S., Canada, or Australia requires ongoing, daily optimization. This includes keyword research—primarily based on actual account data rather than the Keyword Planner—along with A/B testing ad variations, budget management, and daily bid adjustments.
Smart campaign management, combined with the right bidding strategy (usually CPA), can drive highly relevant traffic.
If your campaign consists of multiple ad groups and broad keywords, you’ll need to consistently exclude irrelevant search terms and focus on the most profitable ones. Additionally, layering in relevant audiences—such as homeowners, people searching for home security solutions, or even those renovating their homes—can significantly improve results.
A search campaign based on a target CPA (Cost Per Acquisition) while also setting a maximum CPC (Cost Per Click) is the recommended approach—but not the only one
Many advertisers set a target CPA without limiting the max CPC, which often leads to Google overspending—especially when increasing the CPA target due to low exposure.
So how can you set a target CPA while also controlling CPC? The key is using the right bidding strategies that allow you to cap CPC and keep costs efficient.
Negative Keywords – A Must for Locksmith Campaigns
Filtering out irrelevant searches is one of the most crucial steps in optimizing Google Ads for locksmiths. Without strong negative keywords, your budget can be wasted on users who are not looking for immediate locksmith services.
Common Negative Keywords for Locksmiths:
🚫 price
🚫 shop
🚫 warranty
🚫 when
🚫 why
🚫 window
🚫 example
🚫 cost
What is the price for managing a locksmith campaign?
So here too, it's a tricky question... First of all, in my opinion, it's the most important parameter—far more so than the cost per click. An experienced campaign manager can save you hundreds of dollars with their daily operations.
So, what are the options?
There are those who will offer you management for $200–$400 per month. If you ask me, beware of such people; it doesn't prove itself—I have already seen dozens of such accounts.
Advertising agencies with employees will ask around $700 per month, and here too, you have no control over who will handle your account, how much they will invest, or their level of experience.
The most expensive option—but in my opinion, the most worthwhile—is a campaign manager with extensive experience in your field in the U.S. This professional will work on your account daily, saving you thousands of dollars per month in irrelevant clicks and delivering profitable transactions. They typically charge around $1,500 per month or a percentage of the ad budget.
This isn’t my price quote; it’s a recommendation. A detailed quote will only be provided after a conversation and understanding of your needs.
Yaron Yogev, a PPC consultant, offers advice to businesses globally via the Google Ads forum, Google Ads Help.
Recommendation from the Agency Development Manager at Google Israel:
"You may forward this email to your clients confirming that you are a Google-managed agency. This means you receive full support for both existing and new accounts in your agency, assistance in building a media plan for new accounts, internal insights across various verticals, and optimization and strategic consultation for existing accounts from campaign management experts. Additionally, you will have early access to Google beta products before the rest of the market, as well as a direct communication channel for any issues.
Best regards,
Marina Sokolov
Agency Development Manager at Google Israel."
Example of some clients who decided to work with us:
Why work with Yaron Yogev?
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There is no commitment to a contract period. You can stop at any time! I don't believe in long-term agreements or commitments. Working with me is flexible, and you can halt at any stage if you're not satisfied with the results. All that matters to me is delivering maximum results for you and running the campaign over the long term.
2. My price reflects my experience and knowledge—it's all about cost versus benefit. I invest heavily in your account, because otherwise it wouldn’t work. You’re not paying for salespeople, subcontractors, or flashy offices; you're paying solely for Yaron Yogev’s direct work.
3. Most of my clients are from the U.S. and Canada, and each one has exclusivity in their area. For example, if we work with a garage door service in Miami, we won't work with another garage door service in Miami. Therefore, I have a limited number of slots.
*Subject to the client's budget.